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Marketing is a very wide concept. Advertising, sales, copywriting are all components of marketing.

 

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  1. The Production Concept: The idea of production concept is that “Consumers will favor products that are available and highly affordable”. Such an approach is probably most effective when a business operates in very high growth markets or where the potential for economies of scale is significant. Example- Developing countries to output cheaper products in higher quantities. Another example of this is Amazon or retail stores and how their market is flooded with cheap products from China.

DIGITAL MARKETING VS. TRADITIONAL MARKETING

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Offline marketing tactics

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CATT MARKETING FUNNEL

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Your niche should be something that you are passionate about, does justice to your talent, and has good scope in the market. A combination of these three gives you the perfect niche.

INTEGRATED DIGITAL MARKETING

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It’s a strategy that blends all your marketing tactics

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This is how Integrated Digital Marketing works.

PERSONAL BRANDING

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Claiming to be the best is much more powerful coming from someone who isn’t you.

EVOLUTION OF A PERSONAL BRAND

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FINAL THOUGHTS

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