Not getting enough traffic to your website?
Not attracting enough customers?
Since you’re here, maybe your site is looking outdated and you need a Website Redesign. Here’s how.
The 13 things you need to remember before and during a Website Redesign
1. Analyzing the Current Website: This is the first and most important step while redesigning your website. You must know what is wrong with your existing website. However, this is also the step that most of us forget. There are three crucial pointers to keep in mind while analyzing.
a) Usability: The moment your customer lands on your web page it is vital that your prospect and can see, use, and navigate through the website easily. The website speed, a convenient menu, easily accessible pages, and responsiveness are some of the factors that shape the user experience.
b) Content: Your content of the website is also a part of the design. Your goal should be to own quality time in your customer’s inbox. Understand what your users want to read on your website while redesigning.
c) Search Engine Optimization (SEO): SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. SEO looks from the user’s point of view. You won’t rank until you fulfill the user intent.
2. Customers: While designing a website, the other most important thing to keep in mind is customers. I believe what is good for customers is good for business. Hence, the most effective and attractive way of redesigning a website is by approaching it with customers in mind.
3. Define your Purpose for the Site and the Target Audience: Your design, graphics, navigation, and content should be driven by a purpose that aligns with your audience and their goals.
4. Keep your Website Attractive: “First impression is the last impression” this factor also applies to the Website. It is very important that your website looks good and visually appealing. Your website is often the first point of contact you have with potential clients or customers. Get Creative! Don’t be afraid to do something different from your competition.
5. Try to Avoid Stock Images: We all know it is easier to get stock images, but they’re so obvious. Even if you find stock photos, they will only likely be “good enough” and not truly match your company and your message. Stock photos lack authenticity and can be bought by anyone.
6. Mobile Friendly: Although most new websites come mobile optimized, it’s important to make sure your site must be mobile-friendly or it gets punished through lower search results.
7. Easy Navigation and Loading of Website: Easy navigation will encourage people to stay when they land on your home page. If a visitor can navigate your website with ease, the chances of him exiting your site immediately are less. One another factor that affects your website’s success is load-time. Site speed is a huge reason why people bounce off of sites. If a site has a slow load time, people will not stick around and they will bounce.
8. Provide Security: Security is necessary especially when you are collecting user information like bank account details, login details, etc. If it’s not safe and secure, those critical business relationships can be compromised. You even need to make your domain name secure with the SSL certificate.
9. Adding more Functionality to the Website: Internet users are on your website because they want something and they want it fast. Since functionalities in websites can directly affect your business, you must ensure that the feature you want to add to your website meets your desired business goals.
10. Include Call to Action: A call to action makes it clear to potential customers which action to take next. There can also be multiple calls to action on a page if there are multiple desired actions for the user to take. “Shop Now,” “Sign up,” “Discover,” “Try,” “Watch,” and “Start” are a few examples of call-to-action (CTA).
11. Add Social Proof: Testimonials add credibility to the products and services you offer. By incorporating social proof into your website content, you can increase your brand loyalty. Social proof also earns better SEO.
12. Google Analytics and Webmaster Tools: Once your website is ready, make sure to set it up on analytics and webmaster tools. Website analytics not only give you insight into your site referrals but also whom you are referring to or the outbound links. The sooner you do this the better!
13. Test! Now that everything is set, before going live test your website once. Test all the links, pages, and all forms just to make sure they’re working correctly.
So what are you waiting for? Get started and your website will be ready to hit the market soon!!
These are basic points to keep in mind while redesigning a website and before you start your website redesign project, be clear on why you are embarking on this journey.
I hope this article gave you clear insights on how to redesign your website. Thank you for reading.
Any questions? Leave them in the comments below.